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You’re not alone. It’s common to find people confusing one for the other, and some even use the terms interchangeably. In reality, UI and UX are different facets of digital design. UI or User Interface facilitates the user’s interaction. For example, the “Submit” button on a web form is a UI element.

On the other hand, UX, or User Experience, is concerned with how fulfilling the interaction can be. Professionals offering user interface design services strive to make the product’s features accessible with appropriate controls. UX designers go a few steps further – they aim to make the product friendlier and the experience memorable. UX and UI are naturally related – the designs created by accomplished UI/UX design companies intrinsically include best-fit interface elements.

It may not if the design doesn’t meet customers’ expectations; but you can be sure the design fulfills customer expectations when you incorporate UX principles. UX is not just about putting attractive UI elements together. UX designers strive to create an engaging interaction with several techniques: they internalize the needs and define the visual and logical hierarchies of objects; they ensure consistency among different sections; they optimize the typographical quality; they offer a reassuring experience with helpful feedback; in general, UI/UX design studios blend scientific approaches and creative skills to ensure the design ensures a wholly fulfilling experience.

The key objective of UX projects is to maximize the product’s usability. The steps involved can broadly be classified as follows:

• Research: Designers compile data related to users and their requirements, the challenges that need to be tackled, and the strengths and weaknesses of competitive products. Analysis of this information leads to the development of a design strategy.
• Wireframing and Prototyping: User interface design companies create wireframes and prototypes that facilitate a realistic visualization of the product’s functionality. These offer a reasonably accurate validation of the design’s suitability.
• Development and Testing: UX designers interact with stakeholders such as product managers, solution architects, developers, content creators, and interface designers at every stage of the product development process. They ensure the design stays aligned with the overarching objective. Iterative usability test routines eliminate design shortcomings.

Well, that depends. Consider the following questions to make the right decision:

• Would you need a dedicated resource that’s always available for your projects? You might if your product roll-out plans are tightly packed. Else, would the workload justify the expenses?
• Can you find the right UX expert who can handle all the design tasks – research, prototyping, and usability analysis, besides possessing critical interpersonal and project management skills? Would you need to assemble a team? Again, will it be cost-effective?
• Will your designer(s) be able to keep themselves updated to adopt modern design trends? Can you ensure the regular, predictable nature of work doesn’t impair their innovativeness? Will they have access to the latest tools?

If your answer was “No” to any of these questions, partnering with an accomplished UI/UX design studio is a wiser option. Design agencies ensure the project is delivered on time with their professional, systematic planning and up-to-date techniques. In most cases, you’d also save a substantial amount of money. Surprised? Let’s explain. We’re among the best UI/UX design companies in India, and we have helped scores of businesses cut down time and costs. Gain from our experience.

You can do it the hard way: run a web search, talk to friends, and explore options. Or you can save the trouble and reach out to us. Still, if you want to know what distinguishes top-notch user experience design companies, consider the following factors. At the end of your study, you’d find Ambian scoring high on all these aspects.

• Portfolio: Does the agency’s portfolio represent the variety of projects and the complexity of the challenges tackled? Do the results substantiate the team’scaliber?
• Range of Services: What exactly does the agency offer? Do they have the resources to handle all UX design tasks?
• Processes: Do they follow well-defined design processes? Do their approaches align with your internal workflows?
• Design Tools: Does the user interface design agency leverage modern design techniques and tools? Will they serve contemporary needs?
• Openness: Are the designers empathetic to your requirements? Can they objectively relate to the user’s expectations with an open mind?
• Communications: A free-flowing interaction between designers and stakeholders is critical for the project’s success. How good is the agency’s communication?
• Cost: Do the scope of work and timelines reasonably justify the cost? Does the agency’s proposal include all the deliverables?
• Engagement Model: Is a long-term, contractual relationship warranted, or do you need to commission the agency for a one-off project? What models does the studio support? Do they have flexible options for startups, growing companies, or large corporates?

Read our blog to learn more.

Over the years, we have acquired and perfected our skills and competence to rank among the best UI/UX design agencies in India.

• Expertise: Our young and passionate team complements creative artistry with scientifically sound UX principles.
• Approach: Our success is driven by a passion for excellence. Customer-centric attitude, result-oriented processes, and agility have contributed to our success story, helping us establish enduring and rewarding relationships with our clients.
• Flexibility: You’d find us pragmatic, friendly, and open-minded. We work as your partner, not just as a design vendor. We understand the unique challenges of startups, mid-size companies, and large organizations and offer best-fit solutions.

We follow well-defined, systematic processes to ensure your product development stays on track.

• Research and Discovery: Definition of the personas, use cases, challenges, and business objectives, and study of competitive products
• Strategy: Analysis of the design needs, UX requirements, and deliverables
• Conceptualization and Visualization: Definition of the information architecture and UX maps, mood-boarding, UI planning, wireframing, prototyping, and usability testing
• Design: Interface design, copy, typography, icons, graphics, motion studies

Our projects have spanned multiple industry verticals — from technology, finance, education, and consultancy services to manufacturing. We’ve addressed a wide variety of requirements, each with its unique challenges and demands. The experience has helped us become one of the best companies for UI/UX design in India.

UX design is our core strength. All our projects aim to deliver exceptional user experiences in the digital product and service realms. We fulfill business-critical UX design needs related to UI, usability research and consultancy, prototyping and concept-to-MVP transformation, website design, brand enhancement, and more.

Well, that depends on the nature and complexity of the project. We’ve found that most UI/UX design projects take anywhere from one month to six months. Our team works closely with stakeholders in your company to define delivery milestones, which helps us schedule internal tasks to meet the committed deadlines.

That’s awesome. Let’s talk. Contact us today.